Cabella’s Outfitting Retail Center coming to Rapid City and Ellsworth AFB area.
Posted by Duane Hosek on September 20, 2007
The city of Rapid City just voted Tuesday on allowing Cabella’s Retail Center to come to the Black Hills. It will be located between Rapid City and Ellsworth AFB.
Some information from their website:
Few, if any, businesses today survive the kitchen-table dreams of their founders, especially in the outdoor industry where businesses come and go with the changing seasons. Yet, the leader in the outdoor equipment business has done just that - survived, grown and prospered from simple beginnings to become the largest mail-order, retail and Internet outdoor outfitter in the world.
Cabela’s, the World’s Foremost Outfitter of hunting, fishing and outdoor gear, was born somewhat inadvertently in 1961 when Dick Cabela came up with a plan to sell fishing flies he purchased while at a furniture show in Chicago. Upon returning home to Chappell, Nebraska, Dick ran a classified ad in the Casper, Wyoming, newspaper reading: “12 hand-tied flies for $1.” It generated one response.
Cabela’s Cabela’s Outfitter Journal magazine and television show further enhance the company’s brand image and provide the public with two entertaining and educational ways to experience what Cabela’s is about. Both media outlets provide sportsmen and women the opportunity to learn what the outdoors has to offer through top-quality production and informative features from the nation’s most knowledgeable outdoor journalists and personalities.
Cabela’s success hasn’t gone unrecognized, as evidenced by the number of commendations and awards bestowed upon the company in recent years. In 2001, the Cabela’s Catalog was ranked as the fifth most popular catalog, behind such direct-mail giants as J.C. Penney and Sears, in a Consumer Shopping Survey administered by Catalog Age magazine. Recent awards include: ShotBusiness magazine’s 2002 Retailer of the Year; Sporting Goods Business magazine 2002 Specialty Retailer of the Year and BizRate.com 2001 Circle of Excellence Award for outstanding web site performance over the holiday season. In addition, Cabela’s employees were instrumental in naming the company one of the Top 100 Companies to Work For in Forbes magazine’s January 2000 issue.
Our community is looking forward to this great company and the jobs it will bring to our Black Hills area.
Duane Hosek in the Black Hills of South Dakota
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